Social Media has eliminated the information asymmetry between companies & consumers. Digital marketing organizations are always looking for ways to improve products and build relationships with customers.
Consumers are also increasingly seeking value for their money and sharing their opinions. This new media has opened up new channels to spread messages beyond the original source at minimal incremental cost.
Many companies are making social their number one priority. They are keen to make their brand and build customer loyalty using social media such as LinkedIn, Twitter, and LinkedIn.
The majority of these networks are available for free to consumers, allowing marketers to reach consumers at a very low cost. This media is rapidly replacing other methods to reach the target audience and has become the primary means of reaching them.
Digital marketing can be applied to any marketing media that is delivered electronically. There are still other forms of person to person (P2P), direct marketing and print advertising.
To make it in this field, the most important thing is to be passionate about people and listen to their opinions. Engaging with your target audience is your primary goal.
You should also have a deep understanding of social media. HR departments have to use social media to find new talent and vet applicants for a company.