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Use Testimonials to Pump Up Your Marketing

One of the most powerful marketing tools you can use is the customer testimonial. Since the person giving the testimonial has paid for your product or service, prospective customers often give these more weight than other marketing materials you may produce.

Who should use testimonials? Anyone. Contractors can have a folder of written testimonials to show clients when they are quoting on a job. A clothing store can use excerpts from testimonials in its newspaper advertisements. If you have satisfied customers, use them to sell to future customers. You can look for the best testimonial video examples via

10 Steps to Help You Turn Client Testimonials Into SEO Wins

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If you don't have stacks of glowing letters from happy customers to pick from, don't think you're out of luck. It just means you have to dig a bit. Search through e-mails and letters for unsolicited praise. While an entire letter praising your company is nice, even a single line that is honest and not taken out of context can be used.

Testimonials on a website are a must. Whether your website is just an electronic brochure or customers can purchase directly from your website, testimonials add credibility to your online presence. 

Online, customers can't look you in the eye and decide if you are trustworthy. Having online testimonials helps them get closer to the level of trust they need to make a purchase.

On your website, you can have a page dedicated to testimonials or spread them throughout. As in print, ensure the testimonials stand out from the rest of the text. Scanning signatures and including them with the testimonial adds credibility.